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The Blog
Aug 28, 20242 min read
Beauty business growth through social media strategy with Bambii B
THE BRAND & CHALLENGES Bambii B is a Perth-based brow and beauty salon with 3 locations. Founder, Ellise, had grown the business and...
Aug 22, 20243 min read
Launch strategy results for fashion start up, Lady PWRZ
THE ORIGIN STORY Mia, the founder of start up fashion label, Lady PWRZ, engaged SZN Social prior to their launch in March 2023 to develop...
Sep 5, 20233 min read
Tips for running a successful ecomm Black Friday sale campaign
WHAT IS BLACK FRIDAY? Black Friday is the BIGGEST shopping event of the year! Originating in the US, Black Friday is the day after...
May 23, 20232 min read
TikTok influencer partnership with fashion outlet, The DOM
Effective influencer marketing strategies are always changing, as one trend becomes omnipresent, new and exciting influencer trends...
Apr 8, 20233 min read
Lady PWRZ Launch Activation at Melbourne Fashion Festival
We started working with Mia, the founder of new fashion label, Lady PWRZ just 6 weeks before the launch date. Mia wanted guidance on...
Feb 7, 20236 min read
How we used a public content shoot to create a huge buzz for a small lingerie brand
We did a public content creation shoot on the streets of busy St Kilda on Tuesday afternoon with 4 models of diverse sizing wearing Holly...
Dec 8, 20222 min read
How we grew our style TikTok to 5K followers and 1.3 Million views in just 4 months.
In May 2022, we decided to start our own style TikTok account for a couple of reasons: To test out ideas and concepts on the fastest...
Dec 8, 20221 min read
UGC launch content for ROOM Beauty
ROOM Beauty's signature product is a re-usable face washing kit designed to prevent soggy sleeves and wet fringes while completing your...
Dec 8, 20222 min read
How we 4X TikTok results for an online shopping outlet with unique content
We had partnered with an online shopping outlet on our style TikTok (@sznofstyle) for their Afterpay Day Sale campaign. They were working...
Dec 1, 20225 min read
A breakdown of our Black Friday LIVE shopping event with InClinic Cosmetics
"For a scrappy, last minute activation with very little preparation or promotion - these results are seriously INSANE." Black Friday has...
Nov 10, 20223 min read
Live Shopping is the hottest new trend in ecommerce
Live shopping is the 2022 version of QVC and Danoz Direct and it originally took off in China where Influencers would team up with brands...
Oct 26, 20226 min read
Burberry x Hunter Prosper TikTok Collab: Leveraging product placement in viral entertainment content
For the longest time fashion houses, like Burberry, Gucci, Prada and Versace have really clung to high gloss, high production,...
Sep 20, 20222 min read
Candid, outdoor paparazzi video: the must-have video content every fashion brands needs in 2022
We recently teamed up with Melbourne stylist, Chantelle Styled, and models, Ariel Russell (a current Miss Universe contestant) and Chloe...
May 2, 20223 min read
Up And Coming Australian Fashion & Style Influencers On Instagram Under 100k
Lola Thompson - Jeep Management If you're looking to work with smaller, more affordable and accessible fashion and style influencers and...
Mar 14, 20223 min read
Create Reels and TikTok videos for your customers not your product
When we create video content with our customers needs, desires and interests at the forefront instead of the product and our own business...
Feb 4, 20222 min read
7 video headline hooks to stop the scroll and increase your video views!
This is a guest post by content + copy extraordinaire, Carinda Gosling of This Is Co Did you know that 80% of people don’t read {or...
Dec 14, 20213 min read
CASE STUDY: Increasing *Real* Social Media Engagement With Humanised Content
When I met with this regional tourism brand to talk about taking over their social media management, there was one goal both parties...
Jul 28, 20205 min read
Content Collaboration: How This Small Business Owner Teamed Up To Create Beautiful Brand Images
I first met Thea, the owner of Fleurieu Creations, an Australian-based personalised gifts co., through The Collab Hub. She joined as a...
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