THE BRAND & CHALLENGES
Bambii B is a Perth-based brow and beauty salon with 3 locations.
Founder, Ellise, had grown the business and social accounts herself, successfully, over the years but was finding that:
The same content and strategy no longer received the same
Their content was attracting mostly other beauty businesses and not clients
She didn't know anything about TikTok to guide her social media assistant
She lacked clarity on what kind of content to create to get the results she wanted
Influencer and content model collaborations weren't delivering at the level she wanted
Ellise approached us looking for guidance, clarity and inspiration with her business social media.
SERVICES ENGAGED
3-Month Strategy Consulting (no VIP Session)
WHAT WE COVERED
The goal of the 3-Month Strategy Consulting package (prior to addition of VIP Session) was to optimise existing social media strategies and content for higher performance and better business outcomes.
SOCIAL MEDIA STRATEGY
Optimising concepts for clients not other people working in the industry
Content themes that align with the current business goals
Concepts that answer important FAQs that might be preventing people from booking
Utilising Instagram stories for new client conversion
Using collaborations and client UGC to create high demand content
Coaching on how consumers use the TikTok platform
Tiktok concepts that would improve reach/find the right people
CONTENT CREATION
Filming tips and techniques to create higher performing content
Coaching on content formats that will achieve higher engagement
Utilising on-screen text and elements for easier content navigation
Optimising video content for more effective information delivery
Designing IG stories in a more minimalist, easy to absorb aesthetic for better retention
INFLUENCER & CONTENT MODEL COLLABORATION
Getting more strategic, brand awareness content created by influencers
Getting higher performing content formats created by influencers
Guidelines for influencer collaborations to ensure obligations are clear and fulfilled
Mapping out content model sessions to maximise strategic content creation
Re-purposing content into multiple concepts for max ROI on time investment
RESULTS
Better overall engagement in terms of business goals (active interest from the right people, enquiries, bookings)
Started attracting more engagement from target clients and not just other industry providers
Instagram and TikTok more optimised for discovery and attracting new clients
Content format improved to be more easily navigable, as well as, visually appealing and engaging.
Influencer content significantly improved in terms of format and strategic value
Social media assistant had a better understand of TikTok to create more strategic content
INTERESTED IN DOING STRATEGY WITH SZN?
Find out more about the new 3 Month Strategy Package which includes a 1-Day VIP Session here
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